Since this year, China's marine equipment enterprises in the international market performance eye-catching, the first half of the drilling platform (ship yard sale) orders accounted for more than half of the global market share.

However, in the recently held the fourth China International Marine Engineering (ship yard sale) equipment forum, the industry pointed out that at present, China's marine equipment product is still in the low-end market, and in order to fight for market share, some enterprises did not hesitate to sacrifice profits down the order price lattice, and this is not conducive to the sustainable development. The future of domestic marine equipment enterprises still need to technology and quality of bitter skills, among the upstream market.

-- order growth worries remain behind
This year, the domestic marine equipment manufacturing (generally refers to the offshore drilling platform, production platform, marine engineering ship (ship hull trading) and supporting equipment, etc.) enterprises performance. CIMC Raffles (commentary positions recruitment News), COSCO shipyard, Dalian heavy industries and other enterprises in the international market award of important contract.
According to statistics from the China Shipbuilding Association released 22, in the first half of 2013. In the total amount of global marine equipment for $33 billion of orders, Chinese companies signed a new orders amounted to $80 billion, second only to South Korean companies are 140 billion, exceeding the $45 billion Singapore companies.
On the drilling platform as an example, in the first half of this year I between the Kuomintang and the Communist Party of China to undertake all kinds of offshore drilling platform orders 24 (ship), contract amount of nearly $5.5 billion, quantity and amount, respectively, accounted for the international market share about 54.2% and 41.2%.
This number has been greatly increased relative to 2012. In 2012 the year of China to undertake all kinds of sea work orders (except for the auxiliary ship) for the 30 (ship), in which the drilling platform (ship) 13, worth only $8000000000, accounting for only 13.3% of the world.
However, the number of orders and the amount of growth behind, the order of the structure and unit price is difficult to let people satisfied. China Shipbuilding Industry Association, the Secretary General Wang Jinlian pointed out that China's marine equipment enterprise is the product of a single, basic to shallow self elevation drilling platform based, deepwater floating platform and production platform share less.
The statistics show that in the first half of the lift type drilling platform accounted for 62% of the total number of enterprises in our country. And high technology content, high added value of the deep water equipment market is still firmly in control of South Korea, deep water production equipment to occupy 40% of its orders.
On the market situation, the technical content of the different sea equipment and equipment costs vary greatly. It is understood, at present self elevation drilling platform cost is generally $2 billion, drilling ship (ship yard sale) of the contract price to $6.2 billion, semi submersible drilling platform price is 6 billion - $700 million. While South Korea's Samsung heavy industry is currently being built by the Royal shell Holland giant offshore floating natural gas processing facilities, analysts estimate the cost will be as high as 12000000000 to 10000000000 dollars.
"Overall, the enterprise is still in the lower end of the global industry." Wang Jinlian said. Not only that, the industry pointed out that in order to win the market, the domestic industry and equipment companies tend to lower the price of the order, at the expense of profits at the expense of.

- "low price for the market" is difficult to continue
For the start of China's marine equipment enterprises, technology and capacity reserves are not the advantages compared to competitors, the low price for the market seems to be a helpless choice.
Shanghai ship and Marine Engineering Society of Ocean Engineering Professional Committee, deputy director of the Kang Junxing in the Forum on pointed out that the global ocean engineering equipment market capacity is already limited, "as the enterprise, if with others to fight the high price, that is not to take orders. Can not get the order, then how do you develop this business? This is a contradiction. Some companies would rather lose money to get this list, the first accumulated capital."
However, in the global market, the low price is not to win the "not bad money" of the energy giants favor of the best strategy. "There is no doubt that the quality is always the first, the product is not necessarily very cheap. Singapore is Asia's most expensive equipment in the world, but Singapore's quality is very good, so Singapore in the world with a high reputation in the world." PALM, a fellow of the Royal Academy of sciences.
It is understood, the same self elevation drilling platform, Dutch company GUSTOMSC design CJ70 platform because it can adapt to the harsh north sea, the building price has been close to $6 billion, in May this year, Singapore Jurong shipyard and American Nobel signed a 1 seat this type of platform building contract, the price is $596 million, the maximum drilling depth can reach 10000 meters. The cost of these products has far exceeded the average price of similar products.
Moreover, domestic enterprises can obtain long-term development through the occupation of the low-end market, the current situation is still in doubt. Det Norske Veritas (position) Greater China Maritime Advisory Department General Manager Wu Jusheng said, from a market perspective, since l type drilling platform demand growth has seen a downward trend, 2012 demand growth has been from 28% in 2011 fell to 6%, this year is expected to also will drop to 2% - 4%, while the floating drilling platform 2012 demand will increase by 18%. In addition, the demand for production platforms will also remain strong growth.
The report by the center of the ship, the current global jack up drilling platform in the growing order of the larger speculative components. Due to the low price, low proportion of the first payment and favorable financing conditions, some of the platform owners appear speculative psychology, and increase the amount of a single.

- technology and quality to determine the competitiveness
Breaking the "price war" mode of competition, among the high-end market, is the only way for the long-term development of the domestic marine equipment enterprises.
On August 20, cylindrical shape built by COSCO Nantong shipyard (commentary positions recruitment News) for Norway SEVANDRILLING company to design ultra deepwater offshore drilling platform "to 3" name. COSCO has completed the design, procurement, construction and overall all equipment installation and commissioning of the EPC project.
In the industry view, the domestic marine equipment companies want to continue to increase the international high-end market share, product design, product manufacturing quality and other issues can not be avoided.
The first is the design ability of the equipment to be improved. "70% of the domestic enterprise equipment design dependent on foreign imports, how the future through the policy to promote technological introduction and absorption of lead industry bigger and do is the key," said Wu Jusheng. "In the example of Brazil, in deepwater production equipment, the state mandated must be produced in Brazil, which forced South Korea, Singapore and other countries of the enterprises with the design scheme to come in."
Secondly, the quality of the product needs to be sustained. Wang Jinlian pointed out that the current domestic marine equipment localization rate of only 5% to 10%. Even 5% to 10%, the owner's approval is still not high, because of the appearance and quality of the existence of a certain problem.
"Marine enterprise use of domestic steel pipe, often crack." College of engineering, Ocean University of China, Professor Wu said, "our enterprise may enter the access threshold to quality standards, but once you get into the industry, guarantee quality cannot perserve, which is the key, the industry must must have a strict standard."